SEO
How to fill in SEO information for your content, and what Basker generates for you automatically
Most content types in Basker have an SEO tab where you fill in the metadata that controls how your pages appear in search engines and on social media. Basker also generates a lot automatically — including structured data and social sharing previews — so the manual fields are usually limited to the parts that benefit from a human touch.
What you fill in
The SEO tab typically holds:
- Meta title — the title that appears in a search engine result and on browser tabs. If you leave this empty, Basker uses the record's main title.
- Meta description — a short summary that appears under the title in search results. Aim for 50–160 characters.
- Meta image — the image used when the page is shared on social media (Facebook, X, LinkedIn, and similar). If you leave this empty, Basker falls back to the record's main image.
These fields are translatable, so each language has its own SEO title, description, and image — see Languages and translation.
What Basker generates automatically
For every published page, event, post, and other public record, Basker automatically generates:
- OpenGraph and Twitter Card metadata — the tags that social platforms use to render link previews.
- Canonical URLs — so search engines know which version of a page is the source of truth.
- JSON-LD structured data — machine-readable descriptions of your content. Events get
Eventstructured data, posts getArticle, and pages getWebPage. Search engines use this to render rich results (event listings with dates, article cards with authors, and so on). - A sitemap — automatically updated as you publish, unpublish, and move content.
- A
robots.txt— keeping draft and preview URLs out of search results.
Auto-generating descriptions
Basker can suggest a meta description from the record's content if you leave the field empty. Use the Generate option on the description field to draft one. Review and edit the suggestion before saving — automated suggestions are a starting point, not a finished description.
How SEO interacts with visibility
A record's SEO metadata only affects how the record appears externally if the record is published and indexable. See Visibility for the Show in search option, which controls whether a record is indexed at all.