SEO

Most content types in Basker have an SEO tab where you fill in the metadata that controls how your pages appear in search engines and on social media. Basker also generates a lot automatically — including structured data and social sharing previews — so the manual fields are usually limited to the parts that benefit from a human touch.

What you fill in

The SEO tab typically holds:

• Meta title — the title that appears in a search engine result and on browser tabs. Aim for around 50–60 characters.
• Meta description — a short summary that appears under the title in search results. Aim for around 100–150 characters.
• Meta image — the image used when the page is shared on social media (Facebook, X, LinkedIn, and similar). If you leave this empty, Basker falls back to the record's main image.

You can leave the meta title and meta description blank. When you do, Basker falls back to the record's own title and description, and shows that fallback as greyed-out placeholder text in the field so you can see exactly what search engines will use. Type into the field only when you want to override that value.

These fields are translatable, so each language has its own SEO title, description, and image — see Languages and translation.

What Basker generates automatically

For every published page, event, post, and other public record, Basker automatically generates:

• OpenGraph and Twitter Card metadata — the tags that social platforms use to render link previews.
• Canonical URLs — so search engines know which version of a page is the source of truth.
• JSON-LD structured data — machine-readable descriptions of your content. Events get Event structured data, posts get Article, and pages get WebPage. Search engines use this to render rich results (event listings with dates, article cards with authors, and so on).
• A sitemap — automatically updated as you publish, unpublish, and move content.
• A robots.txt — keeping draft and preview URLs out of search results.

Auto-generating titles and descriptions

Basker can suggest a meta title or meta description from the record's content. Use the Generate option next to either field to draft one. Review and edit the suggestion before saving — automated suggestions are a starting point, not a finished result.

For more on what these features do well and what to watch for, see AI features.

How SEO interacts with visibility

A record's SEO metadata only affects how the record appears externally if the record is published and indexable. The Show in search toggle is the single control here: it governs both whether the record can be found through your site's own search and whether external search engines may index it. Turn it off and the record is excluded from both — Basker adds a noindex tag so search engines skip it, and drops the record from the sitemap. A visitor with a direct link can still reach the page, but it won't surface in search anywhere.

See Visibility for the full behaviour of this toggle and how it interacts with navigation.

Where to go next